The Founder
Daniela
Hi, I'm Daniela — I have a soft spot for anything to do with beauty and self-care. I've spent the last seven years working in the beauty industry.
It started young: watching makeup tutorials at home in Albania, where I grew up. Then Italy, where I lived for eight years, studying to become a licensed esthetician while working with lashes.
I love being surrounded by people, and nothing beats helping a girl enhance the beauty she already has.